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13
Mar
Social networking is like that hair commercial from the 70’s – “and they’ll tell their friend, and they’ll tell their friend, and so on, and so on….”.
Building true communities and connections online is a slow process. You see people with thousands of ‘friends’ on twitter and Facebook and that’s great – but how many true, meaningful, caring connections are being made there? I’d wager not many. Some people think that when you’re starting a new community online that you should just open it up and magically everyone will rush to participate and although that might be great, that’s just not how it typically happens.
When I think back to days on the BBS where I played L.O.R.D. or the chatrooms on IRC where I spent so much time, or the first spots I frequented in Second Life back in 2004 – they were small. Very few people were there at first, but little by little, one by one.. those communities would grow. They grew because people had conversations and learned about others. They gave us a place we felt welcomed and appreciated – a sense of belonging. It was a slow process, but one that – at least for me- formed lasting friendships that still have me talking to those people even 10 years after leaving those communities for new ones.
If you want to build a strong, true, caring community that has genuine compassion and strength, you have to do it slowly, one by one, learning from each other. I’m convinced of it. Plus once you take the time to have those one-on-one conversations you learn things about people that might seem mundane in the whole huge scheme of things, but those small little things are what build connections. Those hair commercials had it right all along.
